About Associa


Chelle O'Keefe

Executive Vice President & Chief Human Resources Officer

As executive vice president & chief human resources officer, Chelle is responsible for leading the company’s human resources functions, overseeing talent management, managing internal communications, and coordinating employee benefits.

Chelle previously worked in the finance and healthcare industries. Her career has focused on multiple aspects of communication, including change management and employee development. Her expertise is in simplifying and translating strategy and tactical information in order to make them easily understood and acted upon.

Chelle has a Bachelor of Science in Psychology from Texas A&M and a Master of Science in Industrial/Organizational Psychology from Capella University.

She’s been married for over 15 years to a firefighter in Dallas, Texas, USA, with two young girls at home. Her family loves anything active and outdoors, including travelling and running in multiple Ragnar races.

Favourite Quote: "The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer experience." - Eleanor Roosevelt

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