About Associa


Matt Kraft

Senior Vice President, Sales and Corporate Development

As Senior Vice President, Sales and Corporate Development, Kraft is responsible for sales, developer services, training, and education. He also leads the systems implementation, and acquisition integration team.

Prior to joining Associa, he worked for General Motors Financial, serving as Vice President of dealer services training, where he led the organization’s training and implementation team. Within this role, Kraft launched an internal sales group and developed several training and certification programs, as well as high potential and leadership development programs. Prior to that, he worked with Southwest Dealer Services and Centrix Financial, where his focus included program implementation and management, as well as training and development.

Kraft earned a B.S. in Economics from Arizona State University and an MBA from Southern Methodist University. He enjoys spending time with his wife and two sons, and he is an avid runner.

Favourite Quote: “Success is not final, failure is not fatal; it is the courage to continue that counts.” - Winston Churchill

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