About Associa


Joey Carona

President & Chief Operating Officer, Director

As President and COO of Associa, Carona brings a unique blend of proven successful contributions to the business, combined with the experience of witnessing firsthand its growth and maturity through the decades as eldest son of the company’s Chairman and CEO, John Carona. Today, Carona is responsible for overseeing Associa’s community management operations, sales, and ancillary services organizations and maintenance divisions.

Based in Dallas, Texas, USA, Carona supports Associa’s corporate operations as an executive sponsor of many of its strategic initiatives and as a member of its global mergers and acquisitions team. Additionally, he holds a seat on Associa’s Investment Committee, which governs the organization’s short and long-term investment strategy.

Born, raised and educated in Texas, USA, Carona has also spent time living and working in Mexico in a variety of business capacities. He is fluent in Spanish and holds a Bachelor of Arts in International Studies from Baylor University. Furthermore, he earned a Master’s in Business Administration from Southern Methodist University.

Beyond the core business, Carona serves as President of the company’s 501(c)(3) charitable organization, Associa Cares. He was also recently elected to the industry’s national Association of Professional Community Managers (APCM) Board through its trade organization, the Community Associations Institute (CAI). With CAI, Carona holds credentials as a Certified Manager of Community Associations (CMCA®), an Association Management Specialist (AMS®) and a Professional Community Association Manager (PCAM®).

Married to his high school sweetheart, Carona is the proud father of four children: two boys and two girls. He and his family live in East Dallas and are active volunteers within their political party and faithful members of their local church.

Favourite Quote: “Those who stay true to these fundamentals and maintain their balance, even in times of great change and disruption, will accumulate the momentum that creates breakthrough momentum.” - Jim Collins

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